Your First 90 Days: A Digital Marketing Roadmap for New Businesses

Starting a new business is exhilarating, but navigating the digital world can feel overwhelming. You know you need an online presence, but where do you even begin? Throwing tactics at the wall to see what sticks often leads to wasted time and money. What you need is a clear, actionable plan.

At Jaytech, we understand the unique challenges new businesses face. That’s why we’ve crafted a 90-day digital marketing roadmap designed to lay a strong foundation, attract your first customers, and set you up for sustainable growth. This isn’t about instant virality; it’s about building a robust digital ecosystem that brings consistent results.

Let’s break down your initial journey into manageable phases.

Month 1: Laying the Foundation – Get Found & Get Ready

The first 30 days are all about establishing your digital identity and ensuring you’re discoverable.

Week 1-2: Core Online Presence & Branding

• Secure Your Digital Hub (Website): This is paramount. If you don’t have one, this is priority number one. Your website should be responsive, fast, and clearly communicate what you offer. If you have an existing basic site, ensure it’s mobile-friendly and loads quickly.
  • Jaytech tip: Even a single-page website with clear contact info and services can be a powerful start. Focus on quality over quantity. Our web design services can help.
• Google Business Profile (Formerly Google My Business): Claim and optimize your listing. This is crucial for local SEO and helps people find you on Google Search and Maps. Include accurate hours, photos, and services.
• Social Media Setup: Choose 1-2 platforms where your target audience is most active. Set up professional profiles with consistent branding (logo, cover photos, bio). Don’t try to be everywhere at once.
• Basic Brand Consistency: Ensure your logo, colors, and core messaging are consistent across your website, social media, and any other online listings.

Week 3-4: Initial SEO & Content Strategy

• Basic Keyword Research: Identify 5-10 foundational keywords related to your services/products. Use free tools like Google Keyword Planner to see what your potential customers are searching for.
• On-Page SEO Fundamentals: Optimize your website’s key pages (homepage, service pages) with these keywords in titles, headings, and descriptions.
• First Blog Post/Content Piece: Publish one or two high-quality, informative blog posts or service-related articles. These should address common questions your audience has or offer value. This is your first step in building thought leadership and attracting organic traffic. Our content writing services can kickstart this.
• Email List Opt-in: Add a simple form to your website (e.g., pop-up, footer) to start collecting email addresses. Even if you’re not sending newsletters yet, having this list is gold for future marketing.

Month 2: Engagement & Expansion – Reach Your Audience

Now that your foundation is solid, month two is about actively reaching out and engaging with your target audience.

Week 5-6: Social Media Engagement & Content Distribution

• Consistent Social Posting: Aim for regular posts (e.g., 3-5 times a week) on your chosen platforms. Share your new blog posts, industry insights, behind-the-scenes glimpses, and engage with comments.
• Community Building: Actively follow and interact with relevant accounts, industry leaders, and potential customers. Join relevant groups or communities where your audience hangs out.
• Distribute Your Content: Share your blog posts and website pages across your social media channels, in relevant online communities, and consider pitching them to industry newsletters.

Week 7-8: Initial Paid Advertising & Analytics Setup

• Consider a Small PPC Campaign: If your budget allows, run a targeted, small-scale Pay-Per-Click (PPC) campaign (e.g., Google Ads or Facebook Ads). Focus on very specific, high-intent keywords or highly segmented audiences. This can generate immediate leads or sales.
  • Jaytech tip: Start with a modest budget and closely monitor performance. Our PPC advertising experts can ensure your ad spend is efficient.
• Set Up Analytics: Install Google Analytics (or a similar tool) on your website. Learn to track basic metrics like website traffic, bounce rate, and popular pages. This data is crucial for understanding what’s working.
  • Jaytech tip: Don’t get overwhelmed by all the numbers. Focus on a few key metrics relevant to your business goals. Our digital consultancy can help make sense of your data.
• Collect Testimonials/Reviews: Ask your first happy customers for reviews on Google Business Profile, your website, or relevant industry platforms. Social proof is incredibly powerful.

Month 3: Optimization & Refinement – Learn & Grow

By month three, you’ll have some initial data. This is when you start analyzing, optimizing, and refining your strategy for better results.

Week 9-10: Analyze & Adjust

• Review Website Analytics: Look at your Google Analytics data. Which pages are getting the most traffic? Where are people dropping off? What’s your conversion rate (if applicable)?
• Evaluate Social Media Performance: Which posts get the most engagement? What content types resonate best?
• Assess PPC Campaign Results: What’s your Cost Per Click (CPC)? What’s your conversion rate? Are you getting qualified leads? Adjust bids, ad copy, and targeting based on performance.
• Content Audit: Review your initial blog posts. Are they attracting traffic? Are they ranking for your target keywords? Plan your next content pieces based on what performed well and what gaps you’ve identified.

Week 11-12: Expansion & Automation Planning

• Plan Your Next Steps: Based on your analysis, outline the next 90 days. Should you focus more on SEO? Increase your ad spend? Explore email marketing automation?
• Consider AI Automation for Efficiency: Look for repetitive tasks you can automate. This could be scheduling social media posts, answering basic customer inquiries with a chatbot, or streamlining internal operations. Our AI automation services can introduce you to transformative efficiencies.
• Refine Your Offer: Based on early customer feedback and market response, consider refining your product or service offerings.
• Build Your Brand Visuals: If you started with basic branding, now might be the time to invest in more sophisticated graphic design to elevate your professional image. Our graphic design services can help you create a lasting visual identity.

Your Digital Journey Starts Here

The first 90 days are a sprint, not a marathon. It’s about strategic execution and continuous learning. Don’t be afraid to adjust your plan based on real-world data and feedback. The digital landscape is always changing, and your strategy should too.

Ready to launch your digital marketing efforts with confidence? Jaytech is here to guide you every step of the way, from building your first website to optimizing your campaigns for maximum impact.

Get Your Free Consultation Today

Explore all our services: https://jaytech.live

Contact us directly:

• Phone: +1 (463) 256-3979
• Email: [email protected]